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Summer Courses
Two summer session courses will be given by Professor Ben-Akiva through the MIT Professional Institute:
Course description: 14.61s

The development of discrete choice models represents a significant advance in the analysis of individual choice behavior. Recent applications to predict changes in demand and market shares include such diverse areas as: choice of travel mode, coffee brand, telephone service, soft drinks and other foods, and choice of durables such as automobiles, air conditioners and houses. Discrete (or qualitative) choice analysis was initially developed by researchers in psychology, but has been extended to apply to choice problems in many fields. The most popular form of these analysis techniques, logit analysis, has recently received significant attention in marketing research and offers considerable promise as a new tool to guide product positioning, pricing, product concept testing, and many other areas of strategic and tactical interest.

This one-week program undertakes an in-depth study of discrete choice models and their applications. It provides participants with the practical tools necessary for applying new discrete choice techniques. By examining actual case studies of discrete choice methods students will be familiarized with problems of data collection, model formulation, testing, and forecasting and will gain hands-on application experience by applying commonly available software to estimate and test discrete choice models from real data bases. The course will emphasize applications of discrete choice methods to strategic and tactical marketing and to policy-related problems.

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Course Description: 1.10s

Modeling and simulation methods are essential elements in the design, evaluation, and operation of transportation systems. Congestion problems in cities worldwide have prompted at all levels of government and industry a proliferation of interest in Intelligent Transportation Systems (ITS) that include advanced supply and demand management techniques. Such techniques include real-time traffic control measures, and real-time traveler information and guidance systems whose purpose is to assist travelers in making departure time, mode and route choice decisions.

Transportation researchers around the world have in recent years devoted their attention to developing models and methods for use in the design and operations of effective traffic management systems. This course draws heavily on the results of recent research and is sponsored by the Intelligent Transportation Systems Program at the Massachusetts Institute of Technology (MIT). The course instructors represent - in addition to MIT - Princeton University; Swiss Institute of Technology, Lausanne; University of Naples; University of Montreal; University of Massachusetts, Lowell; Volpe National Transportation Systems Center; University of Texas, Austin; Ohio State University; and Technical University of Crete.

The course lecturers have studied in depth all aspects of dynamic traffic management. They have developed both microscopic and mesoscopic simulation models along with dynamic simulation-assignment models with multiple user classes for ITS applications. Analytical dynamic traffic assignment models are also being developed and extensive research on computational aspects, such as shortest path computations, has been conducted. In addition, extensive research in estimation and prediction of origin to destination (O-D) flows has occurred throughout the past decade and several versions of a real-time O-D model have been developed. Travel choice models have been under development for the past two decades, with current emphasis on driver behavior in the presence of information and the use of multimedia tools for the collection of related choice data. Researchers are also addressing congestion pricing issues. Like other demand management schemes, congestion pricing and traveler information systems can be used to directly influence people's departure-time, route, mode, and destination choice, as well as their decision to travel.

Some of the products garnered from research projects at various universities and institutions are currently in a relatively mature state and can be utilized by practitioners in the field. Traffic simulation and dynamic traffic assignment techniques, for instance, have proven their usefulness both in managing traffic and in evaluating various management systems prior to bringing them on line.

This one-week program studies in depth a suite of traffic models and modeling methods and their application to designing, evaluating, and operating real-time traffic management systems. Participants learn about origin-destination estimation and prediction for real-time applications; dynamic traffic assignment methods; traffic flow models; traffic control and guidance systems; and off-line evaluation methods using traffic simulation. The program includes demonstration of existing software. Applications include both realistic and hypothetical situations.

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